SANDS CHINA - RETAIL MARKETING

Role: Creative Producer
Client: Sands China Ltd.
Location: Macau, China

For Sands China’s expansive retail portfolio, spanning over 1.5 million square feet and hundreds of shops and restaurants, I developed creative concepts and content that transformed traditional advertising into immersive storytelling.

The goal was to showcase the splendor and opulence of old-world Europe, tailored specifically for the Asian market, while honoring Macau’s rich cultural heritage. This unique approach positioned Sands China’s retail spaces not just as shopping destinations, but as experiential journeys celebrating luxury, history, and cultural fusion.

Working closely with marketing teams and retail partners, I crafted campaigns and activations that brought this vision to life—delivering immersive retail experiences that resonated deeply with local and international visitors alike.

Tags: experiential retail marketing, luxury shopping experiences, retail content creation, Macau retail campaigns, integrated marketing