PARISIAN MACAO - GRAND OPENING

Role: Creative Producer
Client: Sands China
Location: Macau, China

On September 13, 2016, I served as the Creative Producer for the grand opening of The Parisian Macao, a landmark event that introduced a slice of Parisian elegance to the Cotai Strip.

The celebration featured a spectacular light and pyrotechnics show on the resort's half-scale Eiffel Tower replica, captivating guests with a fusion of French sophistication and modern entertainment. The event drew an audience of over 1,300 VIPs, celebrities, and dignitaries, who walked the red carpet and enjoyed live performances, including a debut concert by Belgian singer Lara Fabian.

As Creative Producer, I was responsible for overseeing the conceptualisation and execution of the event's visual and experiential elements. This included coordinating with international teams, managing on-site logistics, and ensuring that the creative vision was realised seamlessly across all components of the celebration.

The successful execution of this high-profile event not only celebrated The Parisian Macao's entry into the luxury resort market but also reinforced its position as a key player in Macau's tourism scene.

Tags: luxury resort launch, experiential event production, Eiffel Tower light show, celebrity red carpet, integrated resort marketing