Role: Creative Producer
Client: Sands China
Location: Macau, China

In August 2017, I served as the Creative Producer for The Venetian Macao's 10th Anniversary celebration—a landmark event commemorating a decade of luxury and entertainment on the Cotai Strip.

The festivities featured a vibrant outdoor carnival, a masquerade grand parade with music and dancing, and a spectacular 3D light and sound projection mapping show on the resort's iconic façade. The event drew large crowds, offering guests an immersive experience that highlighted the resort's status as a premier destination in Asia.

As Creative Producer, I was responsible for overseeing the conceptualisation and execution of the event's visual and experiential elements. This included coordinating with international teams, managing on-site logistics, and ensuring that the creative vision was realized seamlessly across all components of the celebration.

The successful execution of this high-profile event not only celebrated The Venetian Macao's achievements over the past decade but also reinforced its position as a leader in the integrated resort industry.

Tags: experiential event production, 3D projection mapping, luxury brand activation, large-scale event, integrated resort marketing