WESTWING - SALONE DEL MOBILE

Role: Creative Director & Sound Producer
Client: Westwing
Location: Milan, Italy

Westwing’s debut at Milano Design Week marked a major moment in their brand refresh. I was brought on to lead the concept and sound experience for their first immersive installation.

The multi-room exhibit invited guests to explore exaggerated living, working, and dining spaces — each paired with custom-designed 3D spatial audio to evoke emotion and guide them through the space.

Spanning 250sqm and developed over six months, the project brought together Westwing’s in-house design team, local event agencies, and creative collaborators. The result? A sensory-driven brand experience featured in Deco Home and Interior Daily, and a blueprint for Westwing’s first retail stores in Germany.

Tags: Milano Design Week, immersive brand experience, sonic branding, interior design, brand activation, creative direction