NIVEA APC - ‘GOING ALL IN’

Role: Creative Director & Lead Music Producer
Client: NIVEA (Beiersdorf)
Location: Global
Keywords: beauty brand campaign, sonic branding, immersive storytelling, emotional advertising, global brand activation

NIVEA’s 2024 global campaign ‘Going All In’ was a powerful celebration of personal passion and purpose. I was brought on to lead the creative direction and music production from concept through to final delivery.

Working with NIVEA and Publicis One Touch, we crafted four cinematic portraits of individuals as they immersed themselves in their chosen callings. From vast landscapes to quiet, vulnerable moments, the emotional arc of each story was supported by an original score designed to mirror their journeys — uniting nature, narrative, and sound.

Produced across TVC and social, this campaign was over a year in the making and received two ADC commendations in 2024 for its craft in film and motion.

Tags: beauty brand campaign, sonic branding, immersive storytelling, emotional advertising, global brand activation