WESTWING - SOCIAL MEDIA

Role: Creative Producer
Client: Westwing Collection, TEMPUR, Dutchbone, KitchenAid
Location: Munich, Germany

Tasked with expanding Westwing’s presence in the Dutch and Polish markets, I led content and campaign development for both Westwing Collection and partner brands including TEMPUR, Dutchbone, and KitchenAid.

Over six months, I built and executed content frameworks for social and photo campaigns — combining creative direction with performance insights from internal marketing teams. The result was a suite of high-performing assets tailored for social media, driving over 100% growth in Westwing’s Dutch and Polish channels.

From liaising with stakeholders to directing shoots and evolving strategic content formats, this work laid the foundation for sustained engagement and market expansion across key European regions.

Tags: e-commerce content, social media growth, performance-driven campaigns, creative production, interior design marketing