GOOGLE - GOOGLE PIXEL 2022
Role: Integrated Producer
Client: Google
Agency: Anomaly Berlin
Location: Germany
Keywords: Google Pixel 7, integrated production, cross-channel marketing, TVC, digital advertising, German market adaptation
As Integrated Producer at Anomaly Berlin, I led the production of the 2022 Google Pixel 7 & 7 Pro campaign for the German market. My focus was on adapting the global campaign to resonate with local audiences while ensuring cohesive delivery across all channels.
Working under intense timelines, I oversaw the production and rollout of assets across TVC, YouTube, Paid Social, DOOH, OOH, and print. This included managing creative localisation, timelines, and vendor coordination to deliver high-quality, on-brand assets on time and within budget.
This campaign reinforced Pixel’s growing brand presence in the DACH region and set the stage for future creative activations across Google hardware.
Tags: Google Pixel 7, integrated production, cross-channel marketing, TVC, digital advertising, German market adaptation