GOOGLE - GOOGLE PIXEL 2023

Role: Integrated Producer & Campaign Strategist
Client: Google
Agency: Anomaly Berlin
Location: DACH Region

As Lead Integrated Producer for Google Pixel's Spring 2023 campaign, Dein Leben mit Pixel, I oversaw the end-to-end delivery of assets across TVC, VOD, YouTube, Paid Social, OOH, DOOH, and Print. The campaign marked the launch of the Pixel 7a, Pixel Fold, and Pixel Tablet across the DACH region.

The campaign, titled 'Dein Leben mit Pixel', featured three emotionally charged short films—Ohne Dich, Was heißt Liebe, and 29 Prozent—which explored modern relationships within a German family context. These narratives highlighted the Pixel's features in real-life scenarios, emphasizing authenticity and relatability.

Leading a production team of six, I coordinated internal and external partners, managed a $1.6M budget, and ensured each channel received tailored, high-quality creative. My role bridged creative insight and logistical oversight, ensuring a consistent narrative across platforms.

The campaign earned 10 ADC Awards in 2023 (1 Gold, 6 Silver, 3 Bronze), and played a key role in Google’s regional brand and product visibility during a competitive tech release window.

Tags: Google Pixel campaign, integrated production, cross-channel marketing, TVC, digital advertising, award-winning campaign