NIVEA - SOUND & FEEL GUIDELINES

Role: Creative Strategist
Client: NIVEA (Beiersdorf)
Location: Global

To support NIVEA’s global brand refresh, I developed the Sound & Feel Guidelines, a comprehensive sonic branding framework that translated NIVEA’s visual identity, cultural values, and brand goals into a distinctive sound language.

This strategic document educates internal teams and external partners on selecting, discussing, and producing music and audio content that truly reflects the NIVEA brand. The guidelines provide a deeper understanding of NIVEA’s sonic identity, ensuring consistency and authenticity across all marketing touchpoints worldwide.

Tags: brand sound guidelines, sonic branding, music strategy, brand refresh, audio identity, sound design, marketing strategy