OTTO - ‘GESCHENKE FÜR ALLE’

Role: Creative Director, Recording Artist & Producer
Client: OTTO
Location: DACH Region (Germany, Austria, Switzerland)

For OTTO's 2023 Christmas campaign, Geschenke für alle, I collaborated with lead agency c/o SK to craft a festive experience that embodied the brand's refreshed identity—joyful, inclusive, and full of character.

We reimagined Giorgio Moroder’s iconic track “Doo-Bee-Doo-Bee-Doo”, infusing it with a playful, colourful energy that resonated across generations. The campaign spanned TVC and social media platforms, reaching audiences throughout the DACH region.

The campaign was featured across Europe and was praised as an iconic Christmas campaign.

Tags: Christmas campaign, brand refresh, holiday marketing, sonic branding, playful advertising, intergenerational appeal